In a post-pandemic world shaped by e-commerce, grocery delivery, and global pharma logistics, cold storage has emerged as one of the hottest subcategories in industrial real estate. But as demand grows, so does competition—and standing out with traditional listing photos just doesn’t cut it anymore.
Video marketing is helping brokers and developers differentiate their cold storage properties by providing detailed, dynamic visuals of the infrastructure, capacity, and layout that tenants care most about.
The Cold Storage Boom, Explained
From frozen foods to vaccines, the need for temperature-controlled facilities is at an all-time high. E-commerce grocers like Amazon Fresh and HelloFresh, as well as pharmaceutical companies, need ultra-reliable cold chain environments.
According to CBRE, the U.S. cold storage market will require an additional 75–100 million square feet by 2030 to meet rising demand. With that kind of growth on the horizon, the competition for tenants is getting fierce.
What Cold Storage Tenants Want to See in a Listing
Cold storage users aren’t just leasing space—they’re choosing mission-critical infrastructure. The best video listings anticipate these questions and answer them upfront:
1. Clear Visuals of Temperature Zones
Highlight walk-in freezers, chilled docks, and convertible temperature zones using immersive drone or walkthrough footage.
2. Specs on Ceiling Heights, Racking, and Power
Tenants want to know about clear heights, insulation quality, floor loading capacity, and backup power systems. Overlay this data on your video for easy viewing.
3. Accessibility and Logistics Flow
Showcase yard space, loading dock configurations, and proximity to highways or intermodal hubs.
4. Compliance and Certifications
If your facility is USDA, FDA, or GMP compliant, use your video to spotlight these certifications and explain how the property is ready for regulatory audits.
Why CRE Pros Choose VidTech for Cold Storage Marketing
Cold storage isn’t a typical warehouse—and we don’t make typical videos. At VidTech, we create high-impact, data-enhanced commercial real estate videos that help your listing leap off the page.
- Cinematic drone and satellite footage to showcase footprint and logistics routes
- Overlay specs and compliance badges to highlight cold chain capabilities
- Fast turnaround with nationwide coverage
- Trusted by industrial leaders across North America
Cold storage is complex. Let video make it simple.
Schedule a demo with VidTech today and see how we help cold storage listings stand out—and lease faster.
