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The Insurance Industry’s Evolving Landscape: Impacts on Real Estate and Organizational Design

Names like Helene and Milton, recent “once-in-100-years” hurricanes, have become synonymous with destruction, resilience, and the vital role of community support—and insurance carriers—during crises. The increasing frequency and severity of such events, coupled with industry-disrupting trends, are reshaping the insurance sector.

Key challenges facing insurers include:

  • Climate change-driven natural disasters
  • Rising claims costs due to inflation
  • AI’s transformative potential in underwriting, actuarial science, and customer service

Insurance’s Role in Financial Services

When most think of financial services, banking institutions dominate the narrative. However, insurance companies hold a distinct and critical role in global financial markets. Unlike banks, insurers manage unique operational challenges shaped by:

  • The specific needs of individual and commercial customers.
  • The complexity of their offerings.
  • The infrastructure and talent required to operate effectively.

Real Estate’s Strategic Importance in Insurance

In a time of industry transformation, Corporate Real Estate and Facilities (CRE&F) leaders in the insurance sector are focused on:

  1. Enabling business operations to drive efficiency.
  2. Controlling costs amid economic uncertainties.

CBRE’s latest CRE Organizational Design Study highlights these objectives across financial and professional services (FPS) sectors, revealing how insurance-specific CRE&F teams navigate these imperatives with unique approaches.


Change Management: A Deliberate Evolution

Risk assessment defines the insurance industry, and this caution extends to change management.

  • 33% of insurance CRE&F teams are actively considering adjustments to their operating models, mirroring trends across FPS sectors.
  • Mid-sized carriers show a greater urgency to adapt, while larger firms favor deliberate, measured changes.

Reporting Structures and Strategic Alignment

Where CRE&F departments report within an organization significantly impacts their focus:

  • Across FPS sectors, 41% report to CFOs, reflecting real estate’s financial significance.
  • Among insurance firms, however, none report to CFOs, according to CBRE’s research. Instead, most report to COOs or CAOs, signaling closer collaboration between CRE teams and core business functions.

Efficiency and Economies of Scale

Insurance firms are leveraging their real estate portfolios for efficiency:

  • CRE&F departments in insurance average 32,000 sq. ft. per FTE, outperforming FPS peers with portfolios under 10 million sq. ft.
  • A greater focus on self-performing services enables enhanced consistency, quality, and cost savings, especially given insurers’ reliance on office and campus facilities rather than distributed retail assets.

Sustainability: A Corporate Mandate

As climate change increasingly impacts insurers’ bottom lines, sustainability has become a core business and real estate priority:

  • Insurance firms are deeply committed to carbon neutrality and net-zero goals, aligning with FPS peers.
  • CRE&F leaders play a pivotal role in reducing emissions, a business-critical objective given the direct link between sustainability and long-term industry viability.

Conclusion

The insurance industry stands at the crossroads of profound transformation, driven by environmental, economic, and technological shifts. CRE&F teams are vital strategic partners, tasked with reshaping workspaces to support operational success and sustainability.

As insurers navigate these changes, a clear vision and alignment with organizational goals will define the most successful CRE&F teams, ensuring they remain indispensable to the enterprise’s future.

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