The Commercial Real Estate Video Marketing Guide: Tips from VidTech

Video is essential for successful commercial real estate marketing. Over 80% of businesses now use video as a marketing tool, and mobile video consumption is doubling annually. Despite this, only 50% of CRE marketers utilize videos or 3D tours. VidTech’s services fit perfectly within several key strategies for maximizing video use in CRE marketing.

Why You Should Use Video in CRE Marketing

• Engage a Larger Audience: Video content attracts more viewers; 78% watch videos online weekly, with 60% preferring video over text.
• Leverage Social Media: Major social platforms support video, making it easier to expand your reach. VidTech’s social media trailers are designed for this purpose.
• Provide an Immersive Experience: Drone videos and 3D tours offer a detailed view of properties, beyond what text and photos can achieve.

Effective Video Types for CRE Marketing

• Drone Videos: VidTech’s professional drone videography provides comprehensive aerial views, making properties stand out. Drone videos are cost-effective and impactful, offering unique perspectives of the property and its surroundings.
• Property Tours: Short, engaging videos (30 seconds to 2 minutes) that highlight key amenities with optional narration and overlays. VidTech’s property tour videos emphasize the best aspects of your property succinctly.
• Digital Renditions: Ideal for new developments, digitally rendered 3D videos show what properties will look like upon completion, aiding in the pre-sales process.
• Property Commercials: Similar to TV ads, these videos deliver a value-driven narrative with a call to action. VidTech uses things like B-roll footage and voiceovers to tell the property’s story compellingly.

Expert Tips for Using Video in CRE Marketing

• Create Curiosity: Don’t try to convey everything in one video. Use a single-minded approach to create curiosity and encourage viewers to reach out for more information.
• Consider Your Audience: Tailor your video content to suit different types of prospective buyers, investors or lessees. Fast, punchy videos work for smaller properties, while detailed, longer videos are better for high-value properties.
• Format and Reuse: Plan for how video assets can be repurposed for different platforms. VidTech can help ensure your videos are formatted correctly for social media, websites, and email campaigns.
• Highlight Unique Features: Showcase the most attractive features of your property, including adjacent amenities, primary workspaces, common areas, and onsite facilities.

Leveraging VidTech for CRE Video Marketing

VidTech’s comprehensive video production services are tailored to enhance your CRE marketing strategy. With professional drone videography, property tours, digital renditions, and property commercials, VidTech helps you create engaging and high-quality video content that stands out.

For more insights and professional video marketing services tailored to the commercial real estate industry, visit VidTech.com.