With rising interest rates, tighter capital, and unpredictable buyer behavior, selling commercial real estate in 2025 looks different than it did even a year ago. Many deals are taking longer to close, investor underwriting is more cautious, and site tours are down — especially for out-of-market buyers.
So what can brokers and sellers do to adapt?
The answer: market with clarity, speed, and trust — starting with video.
The New CRE Buyer Mindset
Whether you’re selling a stabilized shopping center, a vacant industrial building, or a value-add multifamily deal, buyers in this environment are asking:
- “What’s the downside risk?”
- “Is the location defensible?”
- “Do I have all the information to underwrite remotely?”
That means listings need to work harder — they need to remove doubt. And high-quality video does exactly that.
Why Video Marketing Builds Trust in Uncertain Times
In uncertain markets, the brokers winning deals are the ones making it easier for buyers to say yes. VidTech videos do that by:
- Giving a full visual story of the asset — from aerials to interiors
- Overlaying leasing and financial data, traffic counts, tenant names, and timelines
- Providing clear visibility into key value drivers and possible risks
- Simulating a site tour, which is crucial when travel is delayed or decision-makers are remote
In short, VidTech videos de-risk the decision and shorten the sales cycle.
From Hesitation to Confidence — Faster
We’ve seen it firsthand: in this market, buyers often engage with multiple listings but hesitate to move forward without a clear picture. Listings powered by VidTech routinely get:
- Higher open and click-through rates in investor emails
- Faster initial offers after sending video teasers
- More efficient due diligence, since walkthrough footage and overlays reduce back-and-forth
In one recent example, a suburban office building in the Midwest went under contract in 11 days — after sitting stale for months — once the broker launched a VidTech video with drone and demographic overlays.
Time Kills Deals. Video Speeds Them Up.
In a market where delays are the enemy, clarity is your edge. Whether you’re listing retail, industrial, multifamily, or office, a VidTech video builds buyer confidence before the LOI is even drafted.
Schedule a demo today to learn how VidTech can help you move faster and sell smarter in any market — or reach us at [email protected].
