5-Star Rated on Google
Trusted By The Top CRE Firms In North America
Highest Quality, Consistent Process, Quickest Turnaround

The Problem with OM’s

“Great! Another offering memorandum!” – said no investor ever. On any given day, the average investor receives over 50 OM’s in their inbox. The only changes to OM’s seem to be expanding page length; most are about 7 pages. It’s simply not possible for an investor or broker to effectively read through 350 pages of OM’s, along with their daily tasks. Even if it were possible, I think most will admit they’d likely rather watch paint dry then read that many OM’s.

Obviously information contained in OM’s is important; in fact, it’s imperative to understand the property and the potential deal. The problem lies in the information’s format. A 7 page PDF takes considerable read-time, not to mention how difficult it is for brokers to make a property stand out on a PDF. Listing sites are doing their best to make this information more digestible, with quick facts beneath some pictures, but if you’re serious about a property then you’re still stuck clicking the “Download OM” button many times a day.

Quantity and format aside, let’s discuss quality. According to the National Association of Realtors, the average CRE deal in Q2 of 2018 was about $1.8 million. Yet the materials being used to represent these immensely valuable assets look the same they did decades ago. Marketing materials should adequately communicate the brand and asset they represent. If a real estate firm holds itself to a high standard and prides itself on being a “premium” brand, then the OM should reflect that.

So if OM’s are so boring and time-consuming, then why is it still the standard marketing asset for any commercial property? Simple, lack of innovation; that is, until now. Videoms is revolutionizing offering memorandums. Video enables a more in-depth, real-time understanding of a property.

Sharing is Caring:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email
Share on whatsapp
Share on reddit
Scroll to the top of the page

ASOC is Now VidTech

We are thrilled to announce that ASOC has been acquired by VidTech. Our journey has taken an exciting turn as we join forces with a leader in digital innovation.

As we integrate with VidTech, you will be redirected to the VidTech website where you can discover a broader range of solutions and services. We thank you for your continued support and look forward to serving you with an expanded portfolio.

Gomez Order Form

Product: Just Closed

Place an order

Product: Photos-Only

Place an order

Product: Trailer

Place an order

Product: Premium

Place an order

Product: Premium Plus

Place an order

All JLL Invoices are handled internally by JLL Corporate. JLL Corporate will attach the PO # and any other necessary information, based on the Market and Business Unit information you select below. JLL Property Management will receive invoices directly.

Product: Pitch

Place an order

All JLL Invoices are handled internally by JLL Corporate. JLL Corporate will attach the PO # and any other necessary information, based on the Market and Business Unit information you select below. JLL Property Management will receive invoices directly.

Product: Trailer

Place an order

All JLL Invoices are handled internally by JLL Corporate. JLL Corporate will attach the PO # and any other necessary information, based on the Market and Business Unit information you select below. JLL Property Management will receive invoices directly.

Product: Standard Videom

Place an order

All JLL Invoices are handled internally by JLL Corporate. JLL Corporate will attach the PO # and any other necessary information, based on the Market and Business Unit information you select below. JLL Property Management will receive invoices directly.

Product: Premium Videom

FNRP Order Form

Product: Pitch

FNRP Order Form

Product: Leasing Package

FNRP Order Form

Product: Investment - Retail

Gomez Order Form

Product: Pitch

Place Videoms Order

Product: CAR WASH or HSD: Existing Site Submittal

Gomez Order Form

Product: Standard

Gomez Order Form

Product: Basic

Gomez Order Form

Product: Premium

GLBG Order Form

Product: Standard

GLBG Order Form

Product: Premium