In the evolving commercial real estate landscape, medical office buildings (MOBs) have emerged as one of the most resilient and in-demand asset classes. This is especially true across the Midwest, where stable demographics and lower entry costs make it a prime region for healthcare real estate investment.
But in a competitive market, how do you make your listing stand out to institutional buyers, private equity groups, and owner-users? Increasingly, the answer is video.
Why Medical Office Listings Need More Than Static Photos
Medical office spaces aren’t just four walls and a tenant. Investors want to understand:
- Proximity to major hospitals or medical corridors
- Parking availability and ADA access
- Buildout quality and HVAC upgrades
- Visibility and signage on key commuter routes
- Long-term tenant mix (dentists, PT, specialists, etc.)
A standard listing can’t capture this nuance — but a VidTech video can.
What VidTech Does Differently
Our production team delivers:
- 4K drone flyovers that showcase the site in context (hospitals, retail, highways)
- Demographic overlays with age, income, and population health data
- Custom callouts for tenant branding, signage visibility, and entry points
- On-screen leasing or cap rate data that updates with your deal
- A complete video, optimized for marketplaces like Crexi, LoopNet, and email campaigns
Whether you’re listing a single-tenant urgent care in Des Moines or a multi-tenant surgical center in Indianapolis, VidTech’s videos are tailored to the asset’s story and appeal.
Midwest Demand Is Heating Up
Investor appetite for medical office in the Midwest is at an all-time high. Many buyers are looking for long-term leases with health system guarantees — and they’re willing to move fast when a listing is clearly packaged and professionally marketed.
Brokers who use VidTech have seen:
- More qualified inquiries within the first 2 weeks
- Higher engagement from 1031 buyers
- Fewer questions during due diligence, thanks to visual clarity and layout explanation
Let’s Help You Close the Deal
The best time to upgrade your listing is before it goes live. With fast turnaround times and custom overlays for each asset, VidTech ensures your medical office deal gets the attention it deserves.
Schedule a demo today to see how we can help your Midwest listings stand out — or email us at [email protected] to get started.
