Over the past few years, life sciences real estate has emerged as one of the fastest-growing and most resilient sectors in commercial property. From biotech startups to pharmaceutical giants, companies are investing heavily in lab and research space—and competition to attract them is fierce.
As a result, developers, landlords, and brokers in this space are turning to video marketing to set their properties apart and reach decision-makers in a more dynamic, data-rich way.
Why Life Sciences Listings Need a Different Kind of Marketing
Life sciences facilities aren’t typical office buildings. These are high-spec, specialized environments that must meet rigorous standards for HVAC, power, floor loads, and contamination control. Tenants aren’t just leasing space—they’re choosing an ecosystem that supports research, compliance, and growth.
A professionally produced video helps communicate these complex features clearly and persuasively, especially to out-of-market prospects or growing biotech companies that may not have a local team touring spaces in person.
What a Great Life Sciences Property Video Should Include
1. Infrastructure Highlights
Showcase the property’s core capabilities: redundant power systems, backup generators, ceiling heights, floor loads, lab-ready HVAC systems, and cleanroom potential.
2. Flexible Buildout Potential
Many tenants want to know how a space can evolve with their needs. Video walkthroughs can spotlight open floor plans, existing lab benches, or pre-approved configurations.
3. Access to Talent & Research Hubs
Overlay proximity to major hospitals, universities, transit, and biotech clusters. This isn’t just about space—it’s about being in the right ecosystem.
4. Compliance-Ready Features
Tenants in biotech, pharma, and medical research are looking for facilities that already meet (or can meet) regulatory requirements. Video helps show that in action.
Why Life Sciences CRE Pros Choose VidTech
At VidTech, we’ve helped commercial real estate leaders market everything from suburban R&D parks to urban adaptive reuse biotech hubs. Here’s what sets our videos apart:
- 4K satellite and drone footage for campus overviews and building context
- Overlayed data points on proximity to medical schools, funding hotspots, and tech corridors
- Visual storytelling that connects lab specs to tenant needs
- Fast delivery, coast-to-coast filming, and flexible packages for multiple listings
If you’re marketing a life sciences property in 2025, video is no longer optional—it’s essential.
Schedule a demo with VidTech today to learn how we help CRE leaders lease faster and stand out in this high-demand sector.
